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Shades By Shan

The Foundation

The Foundation

$42.00
$42.00
Sale Sold out
Shipping calculated at checkout.
Select a Shade

As Featured in: Good Morning America! 

Shade match stress? Nah. Hit the Find My Shade (near add to cart button) quiz or swing by JCPenney to get matched. Have more questions? It’s all in the FAQ: HERE

 

Flawless skin, no filter needed.
This foundation gives you buildable coverage that feels weightless, breathable, and never cakey. With 40 shades designed to match every undertone, it’s made to flex with you — from natural everyday looks to full glam moments.

Dermatologist-tested, vegan, cruelty-free, and infused with skin-loving ingredients, it hydrates while it perfects. Because beauty should feel as good as it looks.

Empowering Every Shade of You.

Why it hits different:

 

    • 40 Inclusive Shades – Developed to represent every undertone and complexion.

    • Flex Technology – Adjusts to your skin throughout the day, preventing cakiness or settling.

    • 10-Molecule Hyaluronic Acid – Delivers deep hydration across multiple skin layers.

    • Rosa Canina Fruit Extract – A natural antioxidant that helps soothe and protect.

    • Breathable, Long-Wear Formula – Feels weightless while lasting from morning to night.

    • Buildable Coverage – From light and natural to full glam.

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This item is not available for discounts.

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Suggested Usage: 


  • Light Coverage: Apply 1 pump with fingers or a damp sponge for a natural, everyday finish.

  • Medium Coverage: Layer 2 pumps using a foundation brush, blending outward.

  • Full Coverage: Build up to 3 pumps for a flawless, event-ready look.



 

 

Why You’ll Love It

    • 40 inclusive shades.

    • Weightless, flawless finish.

    • Hydration that lasts.

    • Beauty that gives back.

IL: Water (Aqua), Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Glycerin, Butylene Glycol, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Disteardimonium Hectorite, Sodium Chloride, Phenoxyethanol, Caprylyl Glycol, Triethoxycaprylylsilane, Sodium Hyaluronate (10-Molecule Hyaluronic Acid Complex), Rosa Canina Fruit Extract, Tocopheryl Acetate (Vitamin E), Magnesium Sulfate, Silica, Aluminum Hydroxide, Stearic Acid, Disodium EDTA.

May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

 Hero Ingredients

  • 10-Molecule Hyaluronic Acid → Deep hydration on multiple layers.

  • Rosa Canina Fruit Extract → Antioxidant + skin-soothing benefits.

  • Vitamin E → Nourishing protection.


Caution: Discontinue use if irritation occurs. Store in cool dry place.

Full Size


Cruelty, Paraben-Free, Vegan & Fragrance-Free

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Customer Reviews

Based on 3 reviews
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Emma D
Best Foundation I've Ever Used

I've tried plenty of pricy foundations that have been fine but nothing special. This foundation actually melts into my face and blends seamlessly. I had my reservations about the color matching but it matched me perfectly and I don't have to blend it far down my neck. 10/10 will be re-purchasing when I run out

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Highly disappointed
Disappointed

I bought this product based off an influencer that never steers us wrong. I’m usually pretty good at picking out my shade online. I picked 19N I fall in the tone medium/medium tan. This shade is orange and of course they have a no refund or exchange policy. Can’t give a review on the way this product works because I couldn’t wear it. Shades are off from pictures

Reviewer avatar
Sarah C.
Best Foundation Ever

I am grateful to have been included in the model selection for this product! I have really sensitive skin and dry skin as well. My skin loves this foundation! It melts into my skin and leaves a flawless finish. I love having full face shades by shan and everything just gels all together. I wear shade 7W!

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