Makeup On A Mission

Shades By Shan is a San Francisco-based cosmetics company. Founded in June 2018, our inspiration comes from Shan & Erika's personal experience growing up with a single mother. Witnessing the incredible sacrifices single parents make, we've dedicated ourselves to supporting these unsung heroes. That's why a portion of every purchase goes directly to supporting single parents in need through our own 501c3 nonprofit, The MamaBerries Nonprofit Foundation.

You can find us online and nationwide at JCPenney Beauty in over 600 stores nationwide.

Our team may be small, but our impact is mighty. Together, we're creating a beautiful difference in our community, one product at a time.

Cruelty Free
Latina owned
Impact Driven
Female Founded
Cruelty Free
Latina owned
Impact Driven
Female Founded
Cruelty Free
Latina owned
Impact Driven
Female Founded
Cruelty Free
Latina owned
Impact Driven
Female Founded