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OUR MISSION
Growing up with a single mother, Shan has seen first hand what single parents have to do to support their children. Shan is making it her mission to support these true heroes. A portion of proceeds from each purchase goes to support single parents in need. Shan has created her own 501c3 in order to achieve that goal, The MamaBerries Nonprofit Foundation. Together, Shan is confident that we can make it a little easier to help them raise the next generation.
We are proud to be cruelty-free & paraben-free with all our products.
Let customers speak for us
from 599 reviewsRarely do I find an eyeliner that stays out the entire day, but these gel eyeliners are great! Love all the colors in the bundle! These are my new favs! Picture is at the end of a 9 hour work day.

I got a sample of this bronzer through Ipsy and LOVED IT! The sample lasted a long time and when I was out I HAD to order a full size product. It’ll last for EVER! I love the matte finish, color and wear of this bronzer!

I received the initial gel eyeliner in my Ipsy bag and immediately made it my go-to eyeliner. I loved it so much that I had to order another. It stays on all day and does not smudge. Great product

I had gotten this in my Ipsy bag and then purchased an extra one. This stays on my waterline better than any other brand on the planet. I recommend is you want this for your waterline. The brands that say for waterline come right off. This stays on until the next day. It’s basically amazing!

I'm an oily eyelid and watery eyed girly (thanks allergies). This eyeliner stood the test of time! Didn't even budge after a nap. Highly recommend! Will continue to repurchase :)

I actually tried to review this on IPSY since that's where I got it from, but my window expired, so here I am! Hopefully this review is useful to people shopping here! I don't wear a lot of makeup, but WOW this eyeliner stays on. It won't even come off with rubbing or soap and water, it NEEDED makeup remover to come off. I also used to be terrified of liquid liner, but this one is so nice. Beautiful smooth application, and VERY waterproof. 10/10 recommend.

Finally a liner that goes on easily, Stays on and doesn’t cost a lot! 😃

I love this primer! It truly is hydrating. It’s honestly the only primer I’ve ever loved! I first tried it through Ipsy and I’m in love! My makeup goes on so smooth over this. Its so lightweight too. I will forever use this primer only!

I got this in my Ipsy bag and I was obsessed so I had to come and order another one! I don’t think I’ll use any other liner now!

I love how it suits my complexion perfectly and looks so natural. It’s not choppy or flaky and doesn’t dry out my lips. It’s matte but when used with a bit of lip balm, gives a very moisturized look. I love it!

It’s perfect with any shade of lipstick I wear. And great by itself!

This is seriously the best eyeliner I've ever used. I got it in an Ipsy order. Most eyeliner pens run out after like 2 uses...not this one!!! It doesn't smudge and stays on all day/ night.

I love using this gloss on almost all of my clients & myself. It’s not sticking at all and the perfect pinky nude

I LOVE LOVE LOVE this liquid eyeliner. I don’t have a very steady hand and other liquid eyeliners either were awkward to hold in your hand or the brush was too thick. This pen allows me to have good control and the eyeliner goes on smooth. It also does not run or smudge!

I received this eyeliner in an IPSY bag and it is the best eyeliner I have ever used. It goes on effortlessly smooth and doesn't budge all day. Totally amazing. I love it.

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