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Shades By Shan

The Foundation

The Foundation

$31.50
$42.00 $31.50
Sale Sold out
Shipping calculated at checkout.
Select a Shade

As Featured in: Good Morning America! 

Shade match stress? Nah. Hit the Find My Shade (near add to cart button) quiz or swing by JCPenney to get matched. Have more questions? It’s all in the FAQ: HERE

 

Flawless skin, no filter needed.
This foundation gives you buildable coverage that feels weightless, breathable, and never cakey. With 40 shades designed to match every undertone, it’s made to flex with you — from natural everyday looks to full glam moments.

Dermatologist-tested, vegan, cruelty-free, and infused with skin-loving ingredients, it hydrates while it perfects. Because beauty should feel as good as it looks.

Empowering Every Shade of You.

Why it hits different:

 

    • 40 Inclusive Shades – Developed to represent every undertone and complexion.

    • Flex Technology – Adjusts to your skin throughout the day, preventing cakiness or settling.

    • 10-Molecule Hyaluronic Acid – Delivers deep hydration across multiple skin layers.

    • Rosa Canina Fruit Extract – A natural antioxidant that helps soothe and protect.

    • Breathable, Long-Wear Formula – Feels weightless while lasting from morning to night.

    • Buildable Coverage – From light and natural to full glam.

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This item is not available for discounts.

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Suggested Usage: 


  • Light Coverage: Apply 1 pump with fingers or a damp sponge for a natural, everyday finish.

  • Medium Coverage: Layer 2 pumps using a foundation brush, blending outward.

  • Full Coverage: Build up to 3 pumps for a flawless, event-ready look.



 

 

Why You’ll Love It

    • 40 inclusive shades.

    • Weightless, flawless finish.

    • Hydration that lasts.

    • Beauty that gives back.

IL: Water (Aqua), Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Glycerin, Butylene Glycol, PEG-10 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Disteardimonium Hectorite, Sodium Chloride, Phenoxyethanol, Caprylyl Glycol, Triethoxycaprylylsilane, Sodium Hyaluronate (10-Molecule Hyaluronic Acid Complex), Rosa Canina Fruit Extract, Tocopheryl Acetate (Vitamin E), Magnesium Sulfate, Silica, Aluminum Hydroxide, Stearic Acid, Disodium EDTA.

May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

 Hero Ingredients

  • 10-Molecule Hyaluronic Acid → Deep hydration on multiple layers.

  • Rosa Canina Fruit Extract → Antioxidant + skin-soothing benefits.

  • Vitamin E → Nourishing protection.


Caution: Discontinue use if irritation occurs. Store in cool dry place.

Full Size


Cruelty, Paraben-Free, Vegan & Fragrance-Free

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