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Shades By Shan

The Concealer

The Concealer

$25.00
$25.00
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Shipping calculated at checkout.
Select a Shade

Introducing the Shades by Shan Concealer—a creamy, longwearing formula that hydrates, brightens, and soothes with every swipe. Infused with caffeine to depuff and energize, shea butter to deeply hydrate, and licorice root to help calm and even skin tone. Made in Korea for next-level performance and a flawless, second-skin finish. Available in 40 buildable shades.

We are proud to be the only Latina-founded indie brand to launch 40 shades of concealer at a major retailer. This is more than a launch—it’s a movement. We’re shifting the standard, owning our space, and empowering every shade of YOU!

SHADE RANGE:

LIGHT: 1-10

MEDIUM 11-20

MEDIUM-DARK 21-30

DARK-DEEP 31-40

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Suggested Usage: Apply the Shades by Shan Concealer anywhere you want to brighten, conceal, or define. Use the tapered doe-foot applicator to target under eyes, blemishes, or areas you want to highlight—like the center of the forehead, chin, and bridge of the nose.

For a seamless, airbrushed finish, blend it out using the Shades by Shan Concealer Brush—designed with ultra-soft, densely packed bristles that hug every curve of your face. Tap and buff the product into the skin for a natural, skin-like finish.

Build as needed for more coverage.

Pro tip: Choose 1-2 shades lighter than your skin tone to brighten and highlight, and 1-2 shades deeper to contour and sculpt. If you have really sensitive skin, do a spot test to ensure that you do not have a reaction.

 

  • Buildable medium-to-full coverage with a natural, skin-like finish
  • Longwear formula made to last 16+ hours Helps brighten and depuff with caffeine, hydrate with shea butter, and even tone with licorice root
  • Designed to flex with your skin—never heavy, always seamless
  • Blurs dark circles, evens out tone, and visibly boosts radiance with every wear

Water, Titanium Dioxide, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Polymethylsilsesquioxane, Propylene Glycol Dicaprylate/Dicaprate, Butylene Glycol, Caprylyl Methicone, Dimethicone, Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Glycerin, Disteardimonium Hectorite, CI 77492, Magnesium Sulfate, Polyhydroxystearic Acid, 1,2-Hexanediol, Sorbitan Sesquioleate, Triethoxycaprylylsilane, Aluminum Hydroxide, Caprylyl Glycol, Stearalkonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Ethylhexylglycerin, CI 77491, Xanthan Gum, Propylene Carbonate, CI 77499, Dimethylsilanol Hyaluronate, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Hyaluronic Acid, Sodium Hyaluronate, Potassium Hyaluronate, Tocopherol, Sodium Hyaluronate Crosspolymer, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Butyrospermum Parkii (Shea) Butter, Caffeine, Glycyrrhiza Glabra (Licorice) Root Extract

Full Size


Cruelty, Paraben-Free, Vegan & Fragrance-Free

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Customer Reviews

Based on 25 reviews
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J
Juanita
Product felt nice but the shade selector is off

The product itself feels nice, but the shade translator is way off. I entered a few concealer brands and shades I normally use, and it matched me to 11N. When I tried it, it was noticeably darker than my usual concealers. I looked into exchanging it, but unfortunately, that’s not an option, so now I’m stuck with a shade I can’t use. I’m super disappointed and wouldn’t recommend this product because the shade matching tool is unreliable.

K
Kristen B
THE best concealer!

This concealer is by far the best one on the market. It's creamy yet not sticky and blends effortlessly. I love that it feels like second skin and doesn't crease.

E
Erika chavez
Best concealer !!!

I’m a makeup artist and hear me out you must have this concealers in your kit!! They don’t crease, blends like butter & buildable coverage!!! And it works great for any skin type I totally recommend it!!! I just did a client she wanted more matte and it looked so good and no creasing and lasted all night

J
Jessamyn
Best concealer ever!

This concealer went on so smooth on my under eye's and doesn’t feel heavy or cakey at all. I love the consistency of it and it stayed on and didn’t crease all day. I really think this is the new big concealer on the market. Can’t wait to restock on it!

S
Stacey
Great concealer!

This is a great concealer for all skin types. I love how hydrating it is! It applies smoothly on my mature skin and wears great throughout the day.

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