Shades By Shan
The Concealer - Available 4/10
The Concealer - Available 4/10
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Available April 10 | Nationwide + JCPenney Beauty
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Say hello to our brand new, confidence-boosting concealer—created to help you feel seen, celebrated, and represented. With a creamy, skin-like finish and buildable medium-to-full coverage, this lightweight formula melts into the skin to conceal, brighten, and smooth without caking or creasing.
✨ 16+ hour wear that stays flawless from AM to after hours
✨ Made in Korea, where skincare science meets beauty innovation
✨ Powered by skin-loving ingredients:
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Licorice Root to visibly brighten and even skin tone
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Shea Butter to deeply nourish and soften
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Caffeine to de-puff and energize tired under eyes
Formulated in 40 inclusive shades to match every tone and undertone, this concealer is here to enhance—not hide—what makes you you.
And with every purchase, you give back—a portion of proceeds supports single parents through our Mamaberries Foundation.
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The Gel Eyeliner
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Matte Lip Liner
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Pumpkin Spice Matte Lip Set
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Shanpagne Lip Gloss
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Customer Reviews
I’ve tried countless concealers, but Shades by Shan’s new concealer is next level! The formula is ultra-creamy, blends like a dream, and gives that flawless, skin-like finish without creasing. Whether I’m covering dark circles or brightening my under eyes, this concealer lasts all day without feeling heavy. Plus, the shade range is chef’s kiss! Perfect for my fellow MUA's - these are DEFINITELY going into my kit!!
If you love seamless, radiant coverage, you NEED this in your makeup bag. Trust me, your skin will thank you!
✨ Want to see it in action? Search @Sammyzglamservices on Instagram & TikTok and follow for all things beauty! #SammyzglamApproved
A creamy and hydrating concealer that looks beautiful and radiant on camera. If you want a dewey finish, I highly recommend this concealer! Love that it has caffeine in it to help improve my skin throughout the day as well.
Talk about being apart of making history! It was an honor being picked to be apart of this special project. I felt secure, confident and comfortable wearing this concealer and foundation. I have sun spots and beauty marks but this blended in without taking away. From being at work and needing to look on point without being caked on to playing with my nieces and nephews busting a lil sweat it did its job, not to mention when I got home I did some yard work and to my surprise it wasn’t running down my face , getting stuck on my clothes or my face being left on someone when I hugged them lol!
From play to professional this is my to go too!
It was such an honor to be part of this campaign and omg! When my artist applied the concealer it was so soft, almost like butter!! It felt so lightweight and so hydrating. Not only that, I saw on the bottle it was made in KOREA! So you know that is the land of all skin care and knowing that I was immediately sold. It held on so well the entire day and I love just softness it provided. It wasn’t too cakey and it blended perfectly with the consistency we need!! To have a makeup that covers but also moisturizes your skin is 🔥. My makeup routine is usually just concealer so yes get it! It’s so beautiful and the coverage is ahhhmazinggg 😭💞
The formula is lightweight yet provides full coverage, effortlessly covering dark circles and blemishes without feeling heavy or cakey. It blends like a dream and stays put all day without creasing or settling into fine lines. Perfect for long wear, and a little goes a long way.
Definitely a must-have in my makeup .
