The Team

The Faces behind Shades By Shan Cosmetics!

Erika K. Clark - Chief Operations Officer 

Erika spent 12 years living and working throughout Europe, Latin America, Asia and the East coast, and in 2018 returned to her hometown of San Francisco to help launch Shades By Shan Cosmetics & The Mamaberries Nonprofit Foundation together with her sister, Shan.

For 10 years she worked in Education Management as a Regional Director, leading top global teams in sales, operations and marketing.

Erika has a passion for traveling, having visited nearly 65 countries and speaks several languages. She is a proud of alum of Les Roches International School of Hospitality Management in Switzerland and received her MBA from Glion Institute of Higher Education.

She is our stats queen and manages all parts of Shades By Shan, you can often find her behind the computer, running around town or on the phone ensuring operations are running smoothly. She is the dynamic force that keeps us together and on track! On her free time you will find her either at the gym, having a glass of wine with friends, or at Wholefoods looking for the newest Gluten-free & Dairy-free products to try!


Juan Luna

Juan Luna - Creative Director

Juan is a beauty enthusiast-turned-creative director. Juan is passionate about all things beauty and is huge on bringing communities together.

As the Creative Director, he is responsible for implementing photoshoots, social media campaigns, Influencer relations and work on inbound marketing strategies that help bring brand awareness. He is the ultimate visionary go-getter!

When he isn’t working, you’ll find Juan at Verve or Coffee Bean, sipping on a hazelnut latte, scrolling through the gram staying on top of all the latest trends!


Jessica Alvarez

Jessica Alvarez - Head of Retail Stores & Product Development

Jessica is our Head of Retail Stores & Product Development who supports all our retail locations and creation of new products. She is a licensed cosmetologist, makeup artist and lash technician who has been in the beauty industry for over 7 years. She has worked for leading companies such as M.A.C, Gorgeous Cosmetics, Macy’s Impulse Beauty Counter & has been a freelance Makeup Artist for several years.

She loves being in the cosmetics field because it allows her the opportunity to express her feelings and individuality. It also allows her to help others feel good about themselves and introduce them to products that can simplify their daily life by adding just a bit of glam. You will often times find her at one of the Planet Beauty locations glamming up customers, so pass by and say hi! On her free time you will find her spending quality time with her family, kids, dog & tortoise at the beach as well as attending music concerts!


Christina Seruge
Christina Seruge - Executive Director - The Mamaberries Foundation 501c3

Christina is a confident boss babe working in Tech by day and running The MamaBerries Foundation 501c3 by night! As a native San Franciscan, Christina loves to support local businesses and non-profits! She began working in the non-profit world in 2013, and continues to follow her passion by running our foundation. Christina is thrilled to be on the team and scale our donations year after year!


When she’s not crushing quotas, you can find Christina curled up reading a book drinking Philz, her favorite local coffee shop! As busy as she is, Christina takes pride in making sure she makes time for self-care, from reading to meditating. Since 2018 Christina has been a firm believer in practicing mindfulness and manifesting your future!



Kenya Thomas

Kenya Thomas - Head of Community Engagement

Kenya is always brightening up the room with her amazing smile & infectious laugh. Beauty is her true passion and as the Head of Community Engagement at Shades by Shan, she has been an integral part of the team. She oversees giveaways, social and customer support, as well as bringing the fun every time to our Instagram lives! You can often find her representing SBS at Planet Beauty stores & events in Northern California.


On her free time, she is creating beauty content for you as well as sharing her love of Dunkin’ Donuts, and her Target and Dollar Tree hauls!



Kaitlyn Bullentini

Kaitlyn Bullentini - Marketing & Influencer Relations Intern

Kaitlyn is a makeup-loving college student who has a great passion for the beauty industry. She is bubbly, creative, and always striving for success. She loves the creative freedom and artistry that makeup provides and she aspires to work in the cosmetic industry in the future.


She is currently studying Public Relations and Business at the University of Oregon. She is our new intern and hopes to take Shades by Shan to the next level by diving into social media marketing with us. Her main goal is to help expand our audience and have a wide range of loyal customers.


When Kaitlyn isn’t playing with makeup, chances are you can find her jamming out to country music or cheering on the Oregon Ducks!


Neiza Hernandez

Neiza Hernandez - Graphic Designer 

Our design extrodiare, Neiza is constantly reading our minds and bringing to life all our brand new products through her exceptional design talents! Neiza has worked on projects for many companies thus has an amazing eye for details and design. She is art & food aficionado so she's always on the look out for the coolest new spots around!